Evidence-Based Content for Health & Wellness Brands
Your Health Content Should Do More Than Fill a Blog
Your audience doesn’t need another article repeating what they can read elsewhere. They need clear, credible answers to the questions that matter to them, and a reason to trust you.
I develop editorial strategies for health, fitness, nutrition, and wellness brands, including medical practices. My work involves identifying content opportunities, setting priorities, and choosing the topics, formats, and channels that support business goals.
I then write the content, turning strategy into useful resources that help people find the information they need and understand what your brand offers. When a project requires more than text, I can coordinate with designers and other professionals to develop supporting assets, such as infographics and illustrations.
Subject Knowledge Meets Content Expertise
I’m Andra, a freelance health content writer and strategist with more than 15 years of experience. I hold a BA in Psychology and certifications as a nutrition technician, fitness instructor, and personal trainer. I’ve also run my own nutrition practice, which gave me first-hand insight into the challenges healthcare professionals face.
Throughout my career, I’ve created content for Grow Therapy, Livestrong, Holland & Barrett, Health Digest, Everyday Health, and others. These collaborations required interviewing subject matter experts and industry leaders, evaluating scientific evidence, and using content performance data to inform editorial decisions.
I handle the writing process from topic research to final edits, and I work within your editorial guidelines, brand voice, and review process. If you don’t have an editorial style guide, I can help you develop one that reflects your brand and how you want to communicate.
Brands I've Worked With
What I Can Do for Your Brand
Health content comes with a responsibility to get the facts right. Poorly researched information, misleading claims, or oversimplified explanations can damage the trust you’ve built with your audience.
That’s why subject knowledge matters. I combine two things: knowledge of health and fitness topics, and experience in how content serves readers, search intent, and business goals.
Content strategy and planning
Topic research, content gap analysis, editorial planning, and style guides. I help you prioritize the right topics and formats, whether that means creating new content or improving what you already have.
Content creation
Well-researched articles, blog posts, white papers, and in-depth guides tailored to your audience, subject matter, and editorial guidelines.
Health content updates
Reviewing and updating existing content for accuracy, clarity, relevance, and search performance.
Website content & UX audits
I assess your website's content, structure, and navigation to identify gaps, usability issues, and opportunities to improve clarity and help visitors find what they need.
I can work on individual projects or provide ongoing content support, depending on what you need.
Product guides and comparisons
Research-based guides and comparisons that explain relevant features, benefits, limitations, and supporting evidence.
What Makes My Content Stand Out
My approach revolves around five core beliefs:
I check claims, put evidence into context, and stick to the facts. I separate established findings from emerging research and avoid promises the evidence doesn’t support.
Before adding another post to your editorial calendar, I look at what your audience is searching for, what you already cover, and where the real gaps are. Keyword volume is only one input.
A technically accurate article can still fail its audience if it buries the answer, relies on jargon, or leaves readers unsure what to do with the information they get. I explain complex subjects plainly and keep the nuance that makes them credible.
Each piece of content should serve a clear purpose: answer an important question, build confidence in your expertise, help readers evaluate a solution, or point to a sensible next step. That purpose shapes how I research, structure, and write it.
I write for people first, then structure the content to help search engines and AI-powered tools understand it. Clear organization, direct answers, and relevant internal links support discoverability without sacrificing readability. I don't promise rankings or citations, because no writer can guarantee them.
Selected Work
The articles below showcase my approach to research, evidence-based writing, and health communication. They’re intended for a general audience, but I also create content that requires a higher level of technical detail, scientific interpretation, or subject-matter expertise.
My Happy Clients | Testimonials
Let’s Talk
Tell me about your business and what you want your content to do. I’ll reply within 24 hours.
Frequently Asked Questions
I have over 15 years of experience creating health and wellness content, including:
- Articles, blog posts, in-depth guides, and white papers
- Clinical trial summaries and health-related technical documentation
- Product guides and reviews, including dietary supplements
- Fact sheets and educational resources
- Brand style guides and brand stories
I also offer content strategy, editorial planning, and content audits to help you identify opportunities and get more value from your existing content.
A brief outlining your goals, target audience, subject matter, deliverables, and timeline is a good starting point. Existing content, brand guidelines, relevant research, and access to subject matter experts can also help.
If your requirements aren’t fully defined, I can help clarify the scope and recommend an approach.
Turnaround depends on the scope, complexity, research requirements, expert interviews, and availability of source materials and client feedback.
Generally, a short blog post may take 48–72 hours, while a research-intensive white paper may require two weeks or longer. I’ll confirm the expected timeline before work begins.
Rush delivery is available for an additional fee.
Pricing depends on the scope, complexity, and research requirements of each project. I offer hourly rates, fixed project fees, and monthly retainers for ongoing work.
My starting hourly rates* are:
- Web copy: $80 per hour
- White papers, reports, and technical content: $120 per hour
Fixed project fees are available once the scope and deliverables are defined. Monthly retainers may offer a more cost-effective option.
Content strategy and audit projects are quoted separately.
Let me know what you need, and we’ll take it from there.
*Quotes available in EUR on request.
Yes. A monthly retainer is ideal for businesses that need ongoing content support. It allows me to reserve time for your projects, prioritize your work, and offer more predictable pricing.
Over time, I develop a deeper understanding of your business, audience, and editorial requirements, making collaboration more efficient.
Scope, availability, pricing, and notice periods are agreed upon in advance. Retainers can be cancelled with one month’s notice.
Contact me to discuss an arrangement that fits your needs.
Absolutely. I use SEO research tools to assess search demand, identify relevant keywords, and uncover content gaps. I can also audit your existing blog and develop an editorial plan aligned with your audience, business goals, and areas of expertise.
Yes. I can review and update existing content to improve accuracy, clarity, relevance, and search visibility.
Depending on your needs, this may involve refreshing outdated information, filling content gaps, improving structure, aligning content with search intent, and optimizing for search engines and AI-powered search experiences.
Yes. Depending on the project, I interview subject matter experts and industry leaders, review scientific literature, and evaluate evidence to develop accurate, well-researched content. The research approach depends on the subject, audience, and scope of the assignment.
I research, write, and fact-check every piece myself. I use AI tools selectively for tasks like brainstorming, developing outlines, and proofreading, but not to generate finished articles. Every piece reflects my own research, editorial judgment, and writing.
No. Search rankings and AI-generated search results depend on factors beyond any writer’s control. I focus on what I can influence: search intent, content quality, topical relevance, clear structure, credible sources, and useful answers. My goal is to create content that serves readers while supporting your search visibility.
Your content should reflect your brand’s voice, not mine. I work within your editorial guidelines, brand voice, and review process. If you don’t have a style guide, I can help you develop one.
Every project includes one round of minor revisions. Additional revisions or changes beyond the agreed scope may incur an extra charge.
For individual projects, I require a 50% deposit upfront, with the remaining balance due upon delivery of the completed work.
For monthly retainers, 50% is payable upfront, with the balance due within seven days of the end of the month.
I don’t provide free custom samples. My portfolio demonstrates my writing style, subject knowledge, and experience across different health and wellness topics.
If you’d like to assess our working relationship before committing to a larger project, we can discuss a paid trial assignment with a clearly defined scope.
You do. Copyright transfers to you once the work is delivered and I’ve received full payment.
I may include completed work in my portfolio as a work sample. If you’d prefer I don’t, tell me before we start. For work published under another name, I’ll either list it without attribution or leave it out.
I never share confidential information or unpublished work without your permission.